Manager, Brand Strategy and Communications – Digital Strategy
American Physical Therapy Association
Location: Alexandria, VA
Type: Full Time
Title: Manager, Brand Strategy and Communications – Digital Strategy
Department/Unit: Brand Strategy and Communications/Member Experience
FLSA Status: Full-time, Exempt
Location: Alexandria, VA
This position will lead the strategic development and management of the user experience and content for APTA’s digital platforms including multiple websites, email platform, social media, and other digital content (video, podcasts, etc.). In addition to the specific duties, will also serve as a member of the Member Experience unit which implements efforts to support organizational priorities and activities within the Brand Strategy and Communications department.
This position is also the lead contact for outsourced work with related vendors and is responsible for ensuring APTA’s digital strategies and systems evolve to meet APTA’s business objectives, while striving to be at the leading edge. Will support unit efforts with a focus on departmental contributions to membership strategy for the Association. Participates and support efforts for appointed and member volunteer groups and APTA leadership. Supports preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities.
Works across the organization to manage and implement website content updates and ongoing content management. Responsibilities include scheduling, formatting, and sending emails to appropriate target audiences; guiding ongoing social and digital content; and reviewing and responding to performance analytics. Implements work plans related to respective activities of the Brand Strategy and Communications department which align with organizational priorities and the Association’s membership strategy and people strategy.
Prepares and completes required departmental compliance forms and documents ensuring required information is accurate for timely submission of all required information.
Contributes to and implements recommendations on advancing operations within the department to gain efficiencies, and grow revenue, if applicable.
Contributes to quality assurance and continuous quality/performance improvement in department activities, including supporting department director, and unit leader in annual assessments of respective budget activities described above.
Supports the Member Experience team in the implementation of the Association’s programs, priorities, and projects in partnership with department director and staff colleagues.
Prepares in consultation with the Director, department level data which supports and aligns with the APTA data strategy.
Upholds and fosters team values
Complies with all APTA policies and procedures
Performs other duties as assigned to foster achievement of association priorities
Undergraduate degree in English, communications, or related field or equivalent related experience
Minimum 7 years of experience
Strong experience with Website, email, analytics, and social media platforms, ideally including Optimizely (formerly Episerver), Informz (a HigherLogic platform), and Google Analytics required
Essential skills to include a strong understanding of HTML, CSS, and user experience best practices
Understanding of analytics and performance metrics
A strong eye for quality and detail
Excellent interpersonal skills
Excellent oral and written communication skills
Ability to juggle multiple projects simultaneously
How to Apply
Send your resume and cover letter, with salary requirements, when applying.
Principals only; No agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.
The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit e-verify.uscis.gov.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.
APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, gender, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff commUNITY.
Join MAPTA. MAPTA membership is $40.00 per year and includes immediate discounts on course tuition, use of the MAPTA Resource Library, access to our study group sessions, and the ability to receive 50% off tuition on any previously attended MAPTA-sponsored course.