Specialist, Digital Strategy (Brand Strategy and Communications)
American Physical Therapy Association
Location: Alexandria, VA
Type: Full Time
4 Year Degree
Title: Specialist, Digital Strategy Department/Unit: Brand Strategy and Communications/Member Experience FLSA Status: Full-time, Exempt Location: This position is on-site at the APTA headquarters in Alexandria, VA
Send resume with cover letter, including salary requirements, when applying
Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?
Then you want to work for APTA!
APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.
Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.
Summary This position’s role is to support the content management of APTA’s digital presence. This position will make updates in our content management platforms on a daily basis. The ideal candidate will be able to work with staff across the organization and must be able to juggle multiple projects simultaneously, while showing a strong eye for quality and detail, and will ensure the web and email user experience is optimized and that we deliver on our brand promise to be the trusted leader for the profession.
As a member of the Member Experience team, you will implement efforts to support organizational priorities and activities within the Brand Strategy and Communications department. You will support unit efforts with a focus on departmental contributions to systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy for the Association. You will participate and support efforts for appointed and member volunteer groups and APTA leadership. You will support preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities. You will be an effective champion of the Association vision, mission, and brand.
Builds and updates webpages in APTA's content manager, Optimizely (formerly Episerver).
Maintains the user experience for APTA's websites by implementing consistent styles and content governance standards.
Reviews site analytics, including user feedback, and responds quickly to needed fixes.
Responds to website-related questions that come through our customer service portal, Freshdesk and assists in monitoring and responding to requests in web inbox.
Schedules, builds, and tests emails in APTA's content manager, Informz, a HigherLogic platform.
Ensures appropriate implementation of audience targeting and opt-outs.
Designs emails that adhere to the association's brand and style guidelines.
Assists in email campaign building, monitoring and management.
Supports social media content creation and posting.
Supports the creation, publication, and promotion of video content.
Regularly reviews email analytics to ensure delivery, looks for engagement. trends and anomalies, and shares this feedback with appropriate stakeholders.
Organize, track, and update work progress work through use of APTA’s project management tools.
Upholds and fosters team values
Complies with all APTA policies and procedures
Performs other duties as assigned to foster achievement of association priorities
Bachelor's Degree, required, or applicable experience.
Three to five years of website management experience or related digital communications experience, including targeted email management.
Working knowledge of best practices for website and email communications
Eye for detail.
Ability to manage multiple projects
Website development design experience preferred.
Writing and editing experience preferred.
Experience communicating effectively verbally and in writing.
Experience producing reports/charts/graphs and analyzing data.
Travel Requirements 0 - 10% - local
How To Apply Please send resume and cover letter, including salary requirements, when applying.
Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.
The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, gender, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff commUNITY.
Join MAPTA. MAPTA membership is $40.00 per year and includes immediate discounts on course tuition, use of the MAPTA Resource Library, access to our study group sessions, and the ability to receive 50% off tuition on any previously attended MAPTA-sponsored course.